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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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06993_Field_TCUM T558.txt
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1996-04-10
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812b
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15 lines
employed makes all the difference say between photo and
telegraph. In the arts the particular mix of our senses in the
medium employed is all-important. The ostensible program
content is a lulling distraction needed to enable the structural
form to get through the barriers of conscious attention.
Any game, like any medium of information, is an
extension of the individual or the group. Its effect on the group
or individual is a reconfiguring of the parts of the group or
individual that are not so extended. A work of art has no
existence or function apart from its effects on human
observers. And art, like games or popular arts, and like media of
communication, has the power to impose its own assumptions
by setting the human community into new relationships and
postures.